Blockchain technology is a hot topic in the fashion industry. This is because it makes it possible to show end customers transparently how and of which materials their clothing was made. H&M has now adopted this concept and uses VeChain.
Imagine being able to quickly and conveniently check where the materials come from and whether they originate from environmental sustainable production when you buy your new jeans or shirt.
That’s exactly what textile giant H&M is looking to do, as they are implementing a Blockchain based project based on VeChain (VET) for their luxury brand COS (Collection Of Style). The first report on this project was made by CREAM, a consulting firm closely associated with the VeChain Foundation.
According to this, the cooperation between H&M and VeChain is not about VET as a means of payment, but about the VeChain Thor Blockchain. The aim is to show COS customers on their smartphones whether the clothes they want are also safe in terms of sustainability.
How does the use of VeChain at COS work in practice?
The new shopping experience can already be experienced at the COS flagship store in Guangzhou, China. Shoppers scan a QR code that is attached to each individual clothing item. They are then automatically redirected to a website that provides information about the manufacturing process in words and pictures.
COS promotes the use of recycled materials wherever possible and pays tailors fairly. Matching this, they offer timeless fashion in minimalist design. But well-informed consumers have long known that you shouldn’t trust every slogan in advertising.
This is where the VeChain Thor Blockchain comes into play as an incorruptible authority. Every step in the production of COS products has to be precisely documented and VeChain guarantees that the information is tamper-proof. This way you can easily find out where the cotton for the jeans comes from and which certification it complies with.